Priceright Holidays – Who are we?

Priceright Holidays was established in the UK in September 1972 specialising in direct sell holidays to four and five star hotels in Cyprus. By 1995, the programme to Greece and Cyprus was substantially increased, and due to its success it was launched to the consumer via UK travel agents.

In February 1996, Priceright Holidays became a fully owned subsidiary of the Priceright Holidays Group which is a publicly listed company on the Cyprus Stock Exchange. In 1997 other Greece islands were added to the programme including Santorini, Zante, Kefalonia and Kos. By now, Priceright Holidays was well known for offering holidays to Cyprus and holidays to Greece.

Between 2001 and 2005, Priceright Holidays focused on expanding the Eastern Mediterranean programme and offered the dedicated Cyprus brochure, a Greece and Turkey brochure as well as an Egypt and Dubai programme.

In addition to the five destinations, Priceright Holidays also purchased another specialist company in 2000 known as Goldenjoy Holidays, therefore strengthening our Egypt programme and enabling us to diversify into offering diving holidays in Egypt.
Priceright Holidays also introduced a specialist wedding and honeymoons programme featuring a range of wedding ideas and venues on the island of Cyprus. Having become specialists in overseas weddings and honeymoons in Cyprus, we introduced this service on 6 popular Greek islands including Rhodes, Crete and Santorini. The programme caters for a wide variety of styles and budgets and our team of dedicated wedding coordinators in both the UK and in Cyprus ensure that every detail and request is taken care of.
For summer 2006 Priceright Holidays expanded its destinations to offer additional accommodation in Cyprus, a total of 70 new properties in Greece and additional options in Egypt including 4 new multi centre trips and seven night Nile cruises.

In October 2007, the company finalized an agreement with a group of private investors which secured the future development of the tour operation. This participation resulted in the financial and management re-structure of Priceright Holidays Ltd.

In February 2008, Priceright Holidays Ltd acquired the business assets and brands of Argo Holidays and Jetlife in which the companies were merged in order to optimize business performance.

In March 2008, the tour operator announced that Allbury Travel Group Limited was the new holding company name for a collection of specialist travel brands operating as Priceright Holidays, Sky Holidays and Priceright Flights, Goldenjoy Holidays, Enable Holidays, Argo Holidays and Jetlife.

Allbury Travel Group now offers a huge selection of quality dream holidays and all brands within the groups portfolio are ATOL protected by the Civil Aviation Authority and hold Air Travel Organiser’s License (ATOL number 0324)and are also members of the Association of British Travel Agents (ABTA number VO668). Every measure has been taken to guarantee our client’s holidays are protected.